Local Business Spotlight: Leonard’s Bakery

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Leonard’s Bakery is known across the state as the home of the Hawaiian malasada. Leonard’s was opened in 1952 by Leonard and his wife Margaret Rego. Leonard grew up on Maui but his parents moved to Maui in 1882 from San Miguel Island, Portugal. Leonard and Margaret moved from Maui to Honolulu in 1946 and Leonard worked at the famous Snowflake Bakery Corporation, before opening their own bakery in 1952.  When the bakery opened, they initially were not serving malasadas, which are a specialty from San Miguel Island, but when Leonard’s mother suggested that they introduce them to their menu for Shrove Tuesday, Leonard and Margaret gave it a try and never looked back!

Not familiar with malasadas? They are a Portuguese doughnut without a hole fried to order (and fried to perfection at Leonard’s we would add). A properly cooked malasada is fried and crispy on the outside, and light and doughy on the inside. Leonard’s offers a rotating selection of fillings like custard, guava, macadamia nut, chocolate, and ube. Leonard’s Malasadas are world famous the Bakery is a favorite for many looking for their sweet tooth fix.

If you are on Oahu, you can visit their original bakery at 933 Kapahulu Avenue from 5:30 – 9:00pm. Our advice is to order by phone, at least one hour prior to pick up, or you risk waiting in long lines that sometime can wrap around the exterior of the building!  You can also stop by the  Malasadamobile which can be found at Waikele Shopping Center, Pearl Ridge Shopping Center, Koko Marina Shopping Center, or Windward Mall Shopping Center. The Malasadamobile does not take phone orders!

Not on Oahu? Check out their E-Store to purchase their world famous malasadas, apparel and other branded favorites!